Tis’ the Season of Giving -- Back

From Cone Research:

BOSTON, December 19, 2006 – Tis’ the season of giving -- back. Findings from a nationwide poll to determine Americans’ plans for charitable giving this holiday season show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause. Furthermore, with less than 40 shopping days left, nearly six-out-of-ten shoppers aim to support a charity by making gift-giving purchases from retailers that support a philanthropic cause – up nearly 10 percent from 2005. The results of this year’s Cone Holiday Trend Tracker, now in its ninth year, indicate that consumers are looking to Corporate America to provide opportunities that help them do good.

Submitted by Doris Rubenstein of PDP Services.